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About vbeauté



Before the age of 30, Julie Macklowe managed a multi-million dollar hedge fund, was a fashion socialite, a mom, achieved “It Girl” status, and lived an on-the-go lifestyle. After years of searching for skincare products that could make a difference, meet her daily multitasking needs, be luxurious, sensual, yet results-driven, she realized nothing like that existed and began her journey to re-invent serious skincare for the modern woman. Intense research and extensive networking—the tools of her financial world success—helped Julie find the rarest botanicals and the most advanced skincare bio-technology that would focus on the dramatic delay of aging skin. Julie found and partnered with CRB High Performance Lab of Geneva, Switzerland, a world leader in innovative skin treatment, and started working with their top molecular scientists. These scientists introduced Julie to the Swiss botanical stem-cells from the Alpine Rose plant, one of the Longevity Botanicals that have developed near miraculous anti-aging abilities as they’ve adapted over centuries to the harsh conditions such as cold, UV and severe dryness in the High Alps.

“My chemists were able to infuse the original recipe with 21st century bio-chemical power that makes our exclusive vComplex a breakthrough. vComplex allows healing, anti-aging and DNA protecting abilities that track with your skin’s own cellular needs. No matter your age, climate, stress level or lifestyle, v gives your skin exactly what it craves.” The vComplex is a potent Swiss cellular concentrate based on Swiss Alpine Rose Botanical Technology (ARBT), an age-antagonist that provides antioxidant protection in relation to UV damage. Age-altering ingredients. Serious skin treatments. Innovative technology that works on a cellular level. vbeauté helps correct the sins of the past and protect the skin of your future. Prevent premature aging before it has a chance to happen; put time control in your control. V is your victory over time.


Alpine Rose Botanical Technology (ARBT) is an antioxidant protection in relation to UV damage, helping the skin naturally prevent the cycle of aging. The Alpine Rose has adapted to cold, dryness and UV, so that it can resist these harsh environmental conditions and fast changes at very high altitudes. At its extreme mountain habitat the Alpine Rose was forced to adapt to very hard conditions, making this plant especially rich in polyphenolic compounds with antioxidant and radical scavenging properties. The Alpine Rose is used to help preserve the vitality of skin because it contains epigenetic factors whose function is to maintain the self-renewal capacity.

Sourced to create an active that protects the skin against environmental stress factors, improves the function and preserves the activity of the epidermal cells, the new Botanical technology of ARBT is the perfect solution to protect and repair the skin.

BioCellular Peptide (BCP) is an age preventer through a signaling complex, which protects the integrity of cell structure, stimulates collagen, enhances cellular energy and promotes cellular longevity. This natural peptide is rich in bioactive tripeptides and naturally occurring carbohydrates, derived from Nicotiana Sylvestris stem cell culture. BCP, an innovative active, is a powerful, natural anti-free radical agent and a DNA guardian, inducing new collagen production and protecting the existing collagen from degradation. BCP is a mixture of tripeptides and sugars deriving from the extracellular matrix of the plant.

Clinical Studies
To measure its action on wrinkles, BCP was tested in vivo for 30 days on women with visible crow’s feet around their eyes. BCP reduced the roughness of the skin by approximately 25%. When cellular damage is present, the cell exhibits a “comet tail.” When BCP is introduced, the length of the comet decreases by 57%, which corresponds to a significant reduction in cellular damage.


An It Girl in more ways than one. Prior to her entry into the beauty industry, Julie worked on venture capital and growth equity investments in the consumer, technology, and telecommunications industries on a global scale.

Most recently Julie founded Macklowe Asset Management, a millennium platform fund, where she was a Portfolio Manager in the consumer/retail sectors. Julie is a graduate of the University of Virginia, with degrees in economics, finance, and MIS. She currently sits on the Advisory Board of the McIntire School of Commerce, is a board member of and investor in, serves on the friends committees for both New Yorkers for Children and the Costume Institute at the Metropolitan Museum of Art, as well as being a founding advisory board member for Fashion Week at Lincoln Center. Julie resides in Manhattan with her husband and young daughter.

Frequently Asked of Julie

In your own words, how do you describe vbeauté?

Serious skincare. Simplified.  Our products are based on the latest Botanical Technology and anti-aging systems for a modern woman who is on the go.


What gave you the idea to do a skincare line?

I was traveling for a week in Europe, five gowns in a carry-on suitcase for a friend’s wedding, and they took my toiletries in the airport security line.  It was so annoying! A week after being back, a well-known skincare company upsold me a few thousand dollars of products, and I was too embarrassed to take them back, even after breaking out. I started researching where the best labs in the world were, and what goes into the products- thus vbeauté was born.


When should a person start an anti-aging regimen?

ASAP. Prevention is about starting early. It’s much harder to reverse the signs of aging when you already have deep lines, than if you try and prevent it from the start.  Basic things like using high quality skincare and a good sunscreen daily are key elements of this routine. Vbeauté is about prevention.


What is the research behind vbeauté?

We worked with the best lab in the world CRB high performance lab in Switzerland and partnered with a specialist in Botanical Technology, Vitalab of Italy.  A team of world-class specialists consisting of both PhD’s in Molecular Biology and Chemistry developed this line.  We arebelievers that the best skincare comes from working with specialists in chemistry and science founded in Botanical Technology. 


Was there one concept that impressed you as you did your research?

As we started exploring new actives, one that really spoke to me was the Alpine Rose Botanical Technology.  This is based on stem cells of the botanical Swiss Alpine Rose, which grows in extreme altitude and goes through extreme climate changes from hot to cold, yet each year regrows beautifully.  This plant exhibits many attributes including, but not limited to, a natural UV barrier and protection against the environment.  I am a skier, surfer, and always outside and this Botanical resonated with me. We then partnered ARBT technology with a patented anti-age tri-peptide, and vComplex was born. 


What was your inspiration to create the It Kit?

It was on that same trip to Europe, I was determined not to have that happen again. Not only did I want skincare that worked, but I also wanted a simple, travel friendly solution. The It Kit is great skincare, for all skin types, any place and any time.


When can one expect to see results from the products?

The BioCellular Peptide (BCP) has been shown to reduce fine lines and wrinkles after 14 days of use.  Most customers seem to notice an immediate improvement in their skin and complexion when using our products as directed. Three daily use products contain BCP, which is clinically proven to reduce the appearance of lines and wrinkles up to 25% within a month.  That is what I call victory over time.


Do you have products that work on breakouts or trouble skin?

Rub Off does help and is best used gently with warm water; exfoliation is a great way to clear up problem skin as it allows the pores to release the clogs within the pores. Evidence Eraser is also great because it has a gentle foaming action and is a great every day cleanser. Over drying cleansers often hurt acne more than help them, as they do not allow the skin to properly produce oil and that imbalance results in an overproduction of sebum that may lead to worse problems. I also highly recommend using Lite Up, a serum that is formulated with Niacinamide which helps clear up problem skin areas.


 Who is the vbeaute customer?

Me. You. Everyone.  The modern woman who wants great skincare made for them, not their mother.


What is BioCellular Peptide (BCP)?

The BioCellular Peptide is derived from plant cells and cultured in our lab. The proteins are closely related to our skin so they are very effective. I like the fact that it has had a dramatic result on two types of collagen and is both corrective and preventative. Plus it is a super free radical scavenger.


Is Alpine Rose Botanical Technology (ARBT) in every vbeauté product?

Yes, the Alpine Rose and Botanical Technology is in every vbeauté formula. The Alpine Rose flower really impressed me with the way it adapts to the harsh environmental conditions where it grows in the Swiss Alps. This is also some of the newest technology out there and the clinical studies demonstrate how potent it is as a skincare ingredient.


Tell me about Niacinamide.

I was unaware of this element before vbeauté. It is another one of those ingredients I was impressed with.  It clears up problem skin including acne.  Clinical results show a big improvement in the appearance of age spots. Plus, it evens out discolorations from previous breakouts and is a natural vitamin.


Do you have a ‘system’ for using the products in the right order?

The vSystem is Cleanse. Treat.  Protect.  The products are designed to work together and you will get synergistic benefits from each of the actives that are different within each formula.

What about the eye cream? What is the usage?

My husband will personally vouch that the eye cream rid him of all his dark circles. He hoards it at home. Eye Never is a fabulous product that is lightweight enough to use around the entire eye area.  It contains Caffeine that reduces puffiness, Nylon-12 that softens the appearance of fine lines, a Botox-like peptide based on rice and pomegranate extracts and of course the patented BCP anti-age complex – this is a truly unique eye cream, a real hero!


Why are all the items for all skin types?

I have extremely sensitive skin, looking at me wrong can almost make me break out, so I wanted fabulous products for myself- its why we removed a lot of the known allergens such as fragrance, nut oils and parabens.  All skin types can use our products, they are clean, lightweight, and dermatologist tested and note, we do not test on animals. vbeauté formulas are gentle but potent.


How did you find such fun names for the products?

The products are totally serious skincare and really good formulas, but I wanted to have some fun with the names! They were created with my friends, a bottle of wine and some creative thinking. I still remember it as one of the best parts in creating vbeauté.


The eye product says it is Botox- like. Sounds very promising, how does it work?

A blend of two peptides with rice and pomegranate that work together to relax the muscle contractions that form lines is called Sensytens. These ingredients show stronger effects when used together. They really work and if it didn’t work, I wouldn’t use it.  I only use the best, and want the best for my customers.  I love the way it all turned out and know you will too.